We work alongside so many awesome entrepreneurs at Asheville Folk Coworking- but this month, we're focusing in on Ali Murphy!
"I'm Ali, Owner and Creative Director of Revely. We're a boutique travel company that designs pocket-sized itineraries— called TripGuides—in destinations all over the globe. We've just launched our Asheville TripGuide and have lots of exciting itineraries coming soon to our online shop. I started Revely in late 2015 after years leading trips and designing itineraries abroad for a large active travel company. Despite all that time living out of a suitcase, launching my business has been the wildest adventure (except for maybe that time I got my car stolen in Budapest)."
What is the most valuable lesson you learned in 2016?: With a background in trip design and a degree in French (sorry, parents!) I didn't know anything — I mean it— about graphic design, photoshop, branding, marketing, building a website, or the big bad world of printing books (you guys: there seem to be about 4 million types of paper). But looking back, this was a positive. Because when I rolled up my sleeves and taught myself these new skills, I gave myself the tools to better hone my vision before I put it into other people's hands. Knowing when to delegate or hire an expert is important, but now I understand that most of the time, there's a creative solution somewhere in my toolkit.
Oh— and pants. You should put on real pants every day or your partner WILL become worried about you.
If you have a friend visiting, where’s the one spot you have to take them? : The Wedge on a sunny day. The Crow and The Quill on a rainy night.
Most recently downloaded song/album: Jon Bellion, "The Human Condition"
Currently reading: It's actually a cookbook: "Plenty More" by chef Yotam Ottolenghi.
Favorite Asheville restaurant: My partner Matt and I just can't seem to stay out of Salsas. We try. We say "nah, we'll go somewhere different tonight." And then next thing we know we're 3 margaritas deep and splitting the pork empanada. Does this happen to anyone else? Do we need an intervention?
Go-to karaoke song: Easy: "I'm the Only One" by Melissa Etheridge. Can I pull it off? No. Do I try? Way too hard.
Celebrity crush: Oof, that's got to be my man Eddie Redmayne.
What made you join a coworking space?: I wanted to surround myself with other people "in the arena" who are hustling, creating, and who understand the vulnerability it takes to say: "Hey world, I made this thing. What do you think?". Working from Asheville Folk, I've been able to meet a lot of badass, inspirational makers who motivate me. It's also the brightest, airiest, non-office office that occasionally has doughnuts and always has good tunes. That sure beats being huddled up at home.
What can we expect from you in 2017?: I will have an online shop full to the brim with dreamy destinations. I will be printing custom orders for wedding welcome bags, family reunions— you name it. I will keep saying "I will" instead of "I hope".
Favorite Quote: "It's necessary to know that everybody won't see it. That everybody won't join you, that everybody won't have the vision. It's necessary to know that. That a lot of people like to complain but they don't want to do anything about their situation. That you are uncommon breed." - Les Brown.