SOCIAL MEDIA FROM “HUH?” TO “YAY!”
With Persona Creative and Asheville Folk
Spend the afternoon with the Persona Creative team for this crash course in all things social media. You’ll have a blast as you work on some solo writing exercises, brainstorm with a small group, and get hands on with easy phone photography tips and tricks. The afternoon will be broken up into four mini sessions, including: Social Media Strategy, Determining Your Identity, Kickass Copy and Engaging Hashtags, and Making the Most of Phone Photography. We’ll spend time talking about Instagram, Facebook, Twitter, Pinterest, and more. This course is perfect for creative entrepreneurs, small business owners and their staff, and bloggers - there’s something for you to learn regardless of your level of experience!
Session 1: Stop, Strategize
Figuring out where you should be active online and what you should be posting can be a total pain in the ass. During this session you’ll spend some time working through question prompts, solo writing, and large group discussion to determine the best platforms for you, your brand, and your business. We’ll talk about the benefits to each platform and how to make the most out of what you post.
Session 2: Determining Your #Aesthetic
So, you know where you want to post, now it’s time to figure out what to put online. During this session we’ll talk about the importance of having a consistent visual identity online and a voice that matches the clients you’re trying to reach. Working on your own, you’ll spend time coming up with the aesthetic you want to use and the way you want to speak to your fans. We'll talk about post themes and content planning. You’ll also spend some time sharing ideas with a partner.
Session 3: Kickass Copy and WTF are Hashtags
What do you say for yourself? This session will be all about writing captions that captivate and using hashtags in a way that makes a difference. We’ll talk about the importance of using a call to action and how emotion plays into what you write online. Then we’ll dive into figuring out hashtags for your business or brand. We’ll all spend some time coming up with captions to photos we provide.
Session 4: Making the Most of Phone Photography
The final part of our day will be super interactive - bring your phones (and, if you're a maker, the product you create)! We’ll do a quick crash course on the basics of photography, discuss composing the perfect shot, and go over free apps you can use to edit and refine your photos! We’ll also chat about when to post the gorgeous photo you capture. You’ll spend some time in the training space composing and capturing photos, ending the day by sharing them on Instagram for your friends and fellow trainees to see!
EARLY BIRD tickets go on sale Sunday, April 24th.